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Launches

Brand Launch Night

A fashion collection launch with an 18-metre mirrored runway and full influencer and press management.

Brand Launch Night
Date 22 October 2024
Location The Avenues, Al-Rai
Client Fashion Brand
Attendance 300

An 18-metre mirrored runway was built inside an open retail space, with low side-lighting that highlights fabric detail without harsh shadows on faces.

Our team managed the influencer and press guest list, scheduled post-show shoot slots and planned circulation routes through the space.

All screen content and pre-show films were produced in-house and handed over to the brand as reusable assets.

Scope of work

Runway Lighting Audio Influencer management

Gallery

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